Understand what remains after a sale
Product revenue is only the beginning of an order’s economics. Product costs, fulfillment, payment fees, refunds and acquisition spend all affect what remains. Ecommerce Profit separates these layers and lets you allocate overhead without confusing monthly totals with per-order inputs.
Make shipping offers with margin in view
A free-shipping threshold asks incremental merchandise margin to fund delivery or replace a shipping charge. A higher basket value does not automatically mean higher profit. Review the full-cost and profit-preserving comparisons, then test real basket behavior against the assumptions.
Connect the decisions
After reviewing profit, use Product Pricing to work backwards to a selling price or Maximum CPA to inspect advertising spending room. Import and freight costs may need a per-unit allocation before they become a useful product-cost input.